Saturday, November 19, 2011

Why Other People's Websites Are Successful But Yours Is Not

Have you ever wondered why some websites are so successful while yours continues to struggle for an audience? It can be very frustrating when you browse a successful site and see them make it look so easy. Have you ever stopped to wonder what it is about their work that makes it appear that way? How can they roll out compelling content day after day and build an audience that is as enthusiastic as they are? While it does take time to accomplish these things, the thing you have to remember is this: passion drives the product. If you are not taking part in something that invokes passion, then you are putting yourself way behind the eight ball. So your next step is to find what you are passionate about. For all the technology changes out there, sometimes the most effective thing that you can do is break out the pen and paper and make a list.
Brainstorming
Consider all the things you'd rather be doing than working. Is it watching movies, reading books, or learning more about a given subject? Would you like to become more of a handyman? Does working with your hands interest you a great deal? Determine what it is, through your list, that commands most of your interest and attention. Once you have done so, it's wise to start seeing where your hobbies and interests overlap with your skills and work experience. If there is an overlap, then you've got a good idea of where to start your journey.
Develop content
To be successful, you'll need more than just an idea to get you going. You'll need specific pieces of content that speak to the audience in a unique, authoritative, and interesting fashion. You'll want to have plenty of content to get people interested in what it is you have to offer, so make sure that you take some time before launching, so that you can get ahead on content. From there, you'll start to notice themes and patterns emerging that you can expand on. Once you've launched, get the word out on social media outlets, and before you know it, your subscribers will be coming to you with ideas.
Optimize for the web
Get all the links that you can. Make sure your content is written for people and not just search engines. However, don't ignore your keywords, as these give engines like Google a good idea of what your site is about and how relevant it will be to the searches that are being run on a daily basis. Last but not least, tweet and Facebook your way to business success.
Once you've followed the above steps, you'll be well on your way to a more successful website.
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